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Privacy Policy

This policy describes how Axion Now Ltd uses and protects information you give us when you use this website.

Axion Now Ltd wants to make sure that your privacy is protected. We may change this policy from time to time. You should check this page regularly to make sure that you are happy with any changes. This policy is valid from 1 April 2019.


What we collect

We may collect the following information:

  • name and ‘DCI number’
  • contact information including email address
  • postcode, preferences and interests
  • date of birth
  • sales information - if you buy something online - such as order number, shipping number and IP address (to protect against fraud)
  • other information relevant to customer surveys and/or offers


What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • We need to keep records of what we sell and who we sell it to.
  • We may use the information to improve our products and services.
  • We may send emails about things that may interest you such as events, news, new products, or special offers using the email address you have based on what you were interested in before.

From time to time, we may contact you by email, phone or mail to find out how you like our services and what we can improve. Emails will have a clear opt-out button that you can click if you don’t want to receive more emails like this.



We will do our best to make reasonable efforts to keep your information safe. When you buy a product from our website such as cards, Crystal Commerce, the company who looks after our online catalogue will protect your order details using a ‘firewall’.


Who we share information with

If you buy online with us the payment company Paypal has access to the information you give them. We do not store this information.

If orders are delivered to you, your contact details will be shared with a courier company so they can deliver your order and we will store a tracking number so we can check you got order.

Our store website is hosted by a company in the USA called Crystal Commerce. Our events & articles website is hosted by Microsoft Azure. If you make an online order, your order and contact information will be stored by Crystal Commerce (store orders) or Microsoft Azure (event tickets), which have secure computers outside Europe.


How we use cookies

Cookies allow websites to change how they work for you as an individual. The website can change its operations depending on your needs, likes and dislikes by collecting and remembering information about what you prefer.

We use traffic cookies to identify which pages are being used. This helps us understand how many people visit each page of the website and improve our website. We only use this information for statistics.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.

You can choose to accept or say no to cookies. Most web browsers automatically accept cookies, but you can say no if you prefer. If you say no this may prevent you from taking full advantage of the website.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, we do not have any control over that other website. We cannot be responsible for the protection of any information you provide while visiting other sites. These linked sites are not governed by this privacy statement. You should be careful and look at the privacy statement of other websites you visit to make sure they will look after any information you give them like your name or email address.


Controlling your personal information

You may change the way we use your personal information in the following ways:

  • if you have agreed to us sending you emails about news and events, you can change your mind at any time by writing to us at Axion Now Ltd, Merrit House, Hill Aveue, Amersham, Buckinghamshire, HP6 5BQ, emailing us at or using an opt-out button or unsubscribe link in an email you received from us.

We will not sell, share or rent your personal information to other companies unless we have your permission or have to by law. We may use your personal information to send you promotional information about other companies you may be interested in if you tell us that you want us to.

You may ask for details of the personal information which we have about you. If you would like a copy of the information please write to Axion Now Ltd, Merrit House, Hill Aveue, Amersham, Buckinghamshire, HP6 5BQ or email

If you believe that any of the information we have is wrong or not complete, please write to or email us as soon as possible, at the above address. We will quickly correct it. If you would like us to remove it we will as long as we don’t need to keep it for a sales contract, to sort out a disagreement or for tax or legal reasons.